Holiday advertising campaigns are tough. Your ads have to stand out in the sea of other ads, and that was my challenge. My forte is adorable character design, and I’ve dabbled in sculpture, so I thought I’d pitch an idea that played to my strengths: gingerbread men representing various Christmas deals. It was approved! But then I knew I had my work cut out for me.
I sculpted each gingerbread man with Sculpey, and used a load of miniature props (thank you Kat Powers, our creative coordinator, for your help. This wouldn’t look half as good, and it wouldn’t have run as smoothly as it did without you!), and hired Chad Hurst, a very talented photographer to capture it all. I then designed all the various ads.
You can see the behind-the-scenes video HERE if you’d like.
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