KSL Deals Gingerbread Man 12 Deals of Christmas Campaign

Holiday advertising campaigns are tough. Your ads have to stand out in the sea of other ads, and that was my challenge. My forte is adorable character design, and I’ve dabbled in sculpture, so I thought I’d pitch an idea that played to my strengths: gingerbread men representing various Christmas deals. It was approved! But then I knew I had my work cut out for me.

I sculpted each gingerbread man with Sculpey, and used a load of miniature props (thank you Kat Powers, our creative coordinator, for your help. This wouldn’t look half as good, and it wouldn’t have run as smoothly as it did without you!), and hired Chad Hurst, a very talented photographer to capture it all. I then designed all the various ads.

You can see the behind-the-scenes video HERE if you’d like.

Ahhh. A gingerbread man dipped in delicious hot cocoa.

Ahhh. A gingerbread man dipped in delicious hot cocoa.

Who woulda thought hairspray and salt crystals could make something look so good.

Who woulda thought hairspray and salt crystals could make something look so good.

This billboard warmed the hearts of every cold commuter on I-15.

This billboard warmed the hearts of every cold commuter on I-15.

An email featuring a gingerbread man trying to run away.

An email featuring a gingerbread man trying to run away.

The cutest full-page newspaper print ad you'll ever see.

The cutest full-page newspaper print ad you’ll ever see.

A fun little site-skinned ad.

A fun little site-skinned ad.

Behind the scenes.

Behind the scenes.

Half of the family.

Half of the family.

And the other half of the family.

And the other half of the family.

The very talented Chad Hurst, photographer.

The very talented Chad Hurst, photographer.

See more in my PORTFOLIO.

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