Insect Lore’s UK division is able to sell living walking sticks while it’s illegal to sell them in the US. The reason being that walking sticks are a common pest. Strange, since the US division can sell mealworms/darkling beetles with no restrictions. Ok, this is totally beside the point… the point being I was given the challenge of updating their antiquated logo and packaging.

Aging Living Twig packaging

Ack! Those walking stick characters look like poo with legs. The challenge here was to align it with our unified Insect Lore look, and make it friendly for 10 languages. This looks like a job for illustration!

First off, I created illustrations to show how the kit worked, independent of any copy:

Next came the logo. 

Sometimes I get on a kick and create the whole logo with textures and all, and realize that I’ve been going the wrong way the whole time. Although this logo has some punch, other than reading “Living Twig”, it says nothing. Back to the drawing board.

Ok, this idea had some merit. It was approved by the powers-that-be, so I finished it up:

As you can see, I stayed pretty true to the hand drawn look of the lettering, but modified the leaf “shield” behind to help it sit on any colored background and look good.

The children on the front are from two separate photos, and we didn’t have a shot of a habitat with walking sticks crawling around in it, so that took a bit of photoshopping to get what we needed. I added the obligatory choking hazard label, odds and ends, a little fizz, and there you have it, a fresh updated look to a very cool live insect kit!

Not available in the US, but you can get it in the UK here.

Bugs are cute. It’s true! Look at ‘em through a cute magnifying glass and they’re ultra cute! Ok, maybe not, but cute magnifying glasses are cute. That’s true. So started my journey to design a magnifying glass, logo, and packaging that would appeal to young children. Being an Insect Lore product, of course it had to feature an endearing bug character. The name “Bugifiers” was chosen, and I went to work.

I went back and forth designing the logo and the actual magnifying glass, which turned out to be the best way for me to brainstorm this product. I’ll explain why.

First, I sketched up some fun logo ideas, incorporating the glass of the magnifier. Here’s one of the ideas I came up with:

Fine and dandy, but it didn’t resonate with me. Nothing here drew me in. No reason to buy this magnifier over any other one on the market. It was a bit illegible as well for a product logo and was spelled wrong. I then moved over to sketching up product ideas.

When you look at someone that is looking through a magnifier, their eye get huge. That’s funny! How could I incorporate a bug and a big eye in the product design? Maybe have the bug looking back at the kid, and have one eye really big? Here’s what I came up with:

They loved the idea. So I moved back to the logo brainstorming. Now, I had an intriguing element to add to the logo to give it some charm.

I moved to Adobe Illustrator at this point to create the custom font and logo. I played around with the look further there.

And the final logo here with the customary Insect Lore background:

Prototypes of the actual Bugifiers came back, and I made some revisions to them with additional sketches. Chinese manufacturers are very literal, so the more detail given about your expectations, the better.

Changes were made, and then I moved on to the packaging designs. We added a hole into the package card so that they could be picked up, and tried out before the purchase. Here you’ll see the actual Bugifiers, and then in their cards.

This whole creation process is a thrill for me. I love seeing a project from an idea all the way to production. Changes of direction have to made all the time through this process. Anything from production limitations and costs, to making it fit on the retailers’ shelves come into play. But it’s all worth it in the end.

If you’re interested in buying one online, go to http://www.insectlore.com